For the past year I’ve been working with founders Daisy Tinsley Barnett and Rossell Studer (that’s Rossell on the left and Daisy in the middle in the photo with me) on a fun new experience called DAISY, that makes getting dressed more simple, and marries styling, shopping and inspiration into one daily dose. And unlike subscriptions like Stitch Fix, or the myriad copycats out there, DAISY doesn’t send you a bunch of clothes you’re never going to wear. Instead, we get to know you over time, and recommend pieces that suit you and your lifestyle. It’s more about creating the perfect Core Capsule (aka the heart of your wardrobe) to build on by adding new, fun pieces into the mix whenever you feel like it. Everything is curated by me and my team, and the best part is, it’s free! If you’re curious and have a few minutes, you can check out the beta version and take the quiz here. I would love to hear your feedback in the comments or you can DM me. Enjoy the weekend! xx
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Signed up. Took the quiz. Lovely design!! So easy and enjoyable to use. I’m a product designer so trust lol.
This was fun! I really liked that I was able to say what I would or wouldn't wear with the outfits presented.